What is plain English?
Plain English is writing your reader understands the first time they read it: everyday words, short sentences, and the point first. The US and Australia call it plain language. Governments ask for it because people act on what they understand. GOV.UK puts it plainly: “Plain English is mandatory for all of GOV.UK.” (GOV.UK style guide, A to Z)
How this checker works
It looks for three things, and says whose advice each one is.
- The words GOV.UK's style guide asks its writers to avoid, such as “leverage”, “facilitate” and “going forward”, with GOV.UK's own advice for each, word for word.
- Corporate filler from Copytone's own list, such as “seamless”, “solutions” and “innovative”: words that say little on their own. Each comes with a plainer word, or what to say instead.
- Sentences over 20 words, which are hard to follow in one go.
It also gives a reading age and a US grade level, worked out the same way as the readability checker, which compares them with the NHS, Australia's Style Manual and WCAG.
What it can't tell you
Whether a word fits where you used it. GOV.UK gives its own exceptions: post and pizzas are “delivered”, and a key can unlock something. So each find is something to look at, not a mistake. It can't tell whether a sentence is true, or whether it sounds like the people you're writing for.
Plain is a start. Your customers' words are the rest.
Plain English makes writing easy to read. Writing the way your customers talk makes it land. The brand voice checker finds the phrases your customers use in the reviews you paste, and shows where your homepage says it differently. Copytone does it for everything your team writes, and suggests versions in their words. See how Copytone works.
More free tools
- Brand voice checkerFind the phrases your customers share, then see if your homepage uses them.
- AI cliché checkerSee which words and phrases make your website sound like ChatGPT, with a plainer way to say each.
- Readability checkerSee your writing's reading level as a reading age or a US grade, against the NHS, Australia's Style Manual or WCAG.
- Tone of voice guidelines templateA guide to how your business sounds, with a section for the words your customers use.
GOV.UK's words to avoid are from the GOV.UK style guide, read 27 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.
By Owen Fisher, Copytone. Last reviewed 27 September 2026.