Copywriting tool for teams
Know what your customers wouldn't say.
Bring your customers' reviews, surveys and comments. Copytone checks what your team writes
against how those customers actually talk, so you stop sounding
like everyone else. You decide every change.
7 days free on every plan. Cancel before it ends and you pay nothing.
2×the conversions when a page is written simply
Unbounce, 2024+20%enquiries with a headline lifted from real reviews
Copyhackers, one test64%would pay more for simpler experiences
Siegel+Gale, 2023
Write as you always do. Words your customers say differently light up.
The idea
Say it the way your customers say it.
It's a basic rule of copywriting: speak your customer's language, at their level. You don't have to guess at that language. Your customers have already written it down, in reviews, social posts and surveys.
How a team writes itA comprehensive range of premium ergonomic seating
How customers say it“The comfiest chair I've ever owned”
How a team writes itOur seamless onboarding experience
How customers say it“It was so easy to set up”
How a team writes itIndustry-leading customer support
How customers say it“They got back to me the same day”
How a team writes itBespoke creative solutions tailored to your brand
How customers say it“They got exactly what I had in my head”
How a team writes itFast, reliable fulfilment on every order
How customers say it“It arrived the next morning”
An example, made up to show the idea. In Copytone, the phrases come from what your own customers wrote.
People look for their own words.
Nielsen Norman Group's usability rules say it plainly. Speak the user's language, in words they know, not your team's jargon.
People search in their own words.
Google tells site owners to think about the words people search with. Its own example: some people search for charcuterie, and others for a cheese board.
Plain words read as smarter, not simpler.
In a 2006 study, readers judged writers who used needlessly long words as less intelligent than the same writing put plainly.
By hand, that means reading review after review and noting the phrases that keep coming up. Copytone does that counting for you, then checks your headlines, paragraphs and buttons against the phrases it finds. A person still decides every change.
Step one
Start with what your customers already said.
Your customers have already described what you do, in the words people actually use for it. Copytone takes out names and contact details, and counts what's left. That count is what your wording is checked against.
The Weekfold example's setup
Step two
Then your wording is checked against it.
Page by page for the website, and in Write for anything else. Every sentence gets a verdict: close to the voice, worth a look, or check before it goes out. The reasons come with it: where your customers say it another way, a word your guide rules out, a claim worth a check by a person.
Checked by Copytone · the website of the Weekfold example
The writing desk
A second pair of eyes on every word, as you write.
Open any sentence from your site and it opens in Write, the same editor as everything else you write. Point at a lit word to see why: how often customers say it, or what your guide asks for. Take a suggestion with one tap, or keep yours.
Write, on a sentence from the home page of the Weekfold example
The rule that doesn't move
Nothing changes without a person.
Copytone suggests, and someone on your team taps to accept, one change at a time. That isn't a limitation. It's the only version you can put your name to.
Write, on a sentence from the home page of the Weekfold example
Not just the website
Whatever you're writing, wherever it lives.
Write is a blank sheet with the same checks running. Paste in the email, letter, post or deck note you're working on. Shape it, then copy it back where it came from. Nothing you paste is sent to Copytone. It stays in your browser tab until you close it. So it's safe for drafts you can't share outside the company.
Examples written for Weekfold
Where the rules come from
Your guide, where everyone who writes can see it.
Your principles, words and banned claims come from your own guide. The example shows a scheduling app that wrote the advertising rules it follows, and its legal line on scheduling laws, into its guide.
Your guide, as the studio shows it for Weekfold
Pricing
One price for everyone who writes for you.
Every plan has every feature. Plans differ only by how many sites and people. Prices in US dollars, billed monthly, or yearly with two months free.
Pro
7 days free$89a month
or $890 a year. Two months free, $178 less than paying monthly.
One site, and up to three people.
- Your website's wording, checked
- Your customer voice, beside your wording
- Write, for everything else
- Up to three people, and sign-off free
Team
7 days free$249a month
or $2,490 a year. Two months free, $498 less than paying monthly.
Up to three sites, and up to 15 people.
- Everything in Pro
- Up to three sites or brands
- Up to 15 people
- One bill for every site
Group
7 days free$599a month
or $5,990 a year. Two months free, $1,198 less than paying monthly.
Up to ten sites, and everyone who writes.
- Everything in Team
- Up to ten sites or brands
- As many people as you need
- One bill for every site
A person decides every change.
Copytone suggests. Someone on your team applies each change, or leaves it.
Copytone never publishes.
Nothing reaches your site, your clients or your posts unless a person puts it there.
Stop when you like.
Cancel from Billing in your account. No setup fee, and no call to make.
Start small if you like. Begin on Team, monthly, and move up from Billing when more of the team needs it. Your work comes with you.
Billing is handled by Stripe. Your card is charged the plan's price when the trial ends, and not before, then each month or year until you cancel. Cancel from Billing in your account before the trial ends, and you pay nothing. Questions go to Owen, who built Copytone: support@copytone.co.
Questions
The things people ask first.
What if we don't have many reviews?
Reviews are one source, not the only one. Survey answers count too, and so do social listening exports. The more real comments you bring, the more Copytone has to go on, and it tells you when there are too few.
Does it rewrite our copy?
No. It suggests, and a person taps to apply each change. When you ask, it offers a version in your customers' words, and you decide whether to use it. Nothing is ever changed for you. That rule is the product, not a setting you can turn off.
Where does what our customers said go?
You export it from the tools you already pay for: your review site, your social listening tool, your survey tool. Names, contact details and long numbers come out on arrival, and the raw export is deleted once read. We keep what customers wrote and the word counts, and protect them as personal data. We act as your processor under a written agreement.
Is it just for the website?
No. The website is checked page by page, and Write takes anything else you're writing: an email, a letter, a post. Nothing you paste into Write is sent to Copytone, and it's gone when you close the tab.
Who is it for inside the team?
The person who owns the words, and everyone who writes them: up to three people on Pro, 15 on Team, and as many as you need on Group. Whoever signs off joins free. A verdict is about the wording, never the person who wrote it.
Is there a person we can talk to?
Yes. Write to support@copytone.co and Owen, who built Copytone, answers.
Can we change the rules?
Yes, through your guide. Copytone pulls out the words to use, the claims to avoid, who you write for and how simply. Every rule is used, and you can remove any of them. Every company's wording is checked the same way, and a verdict can change when your studio is updated.
Try it on your own website and your own customers.
Bring your customers' reviews, surveys and comments. Copytone checks your website against them sentence by sentence, and your whole team writes in their words. 7 days free on every plan. Cancel before it ends and you pay nothing.
Start a 7-day trial