Terms of service

Who these terms are between

These terms are an agreement between the organisation that subscribes to Copytone (“you”) and [Owen to confirm: the legal name of the business that runs Copytone, any trading name, and its postal address] (“Copytone”, “we” or “us”).

Copytone is sold to businesses and other organisations, not to consumers. The person who signs up confirms that they may accept these terms for their organisation. By signing up or using Copytone, the organisation accepts them.

Our data processing agreement forms part of these terms. Our privacy policy explains how we handle personal data.

What Copytone does

You upload your guides, exports of what your customers said, and the copy you want checked. Copytone can also read the public pages of your website.

Copytone counts the words your customers use. It scores each line of your copy against those words, your own rules and a plain English standard. For weak lines, it writes suggestions and three starting points.

Copytone never changes your copy. A person on your team reads each suggestion and decides whether to apply it. Copytone never publishes anything, and never changes your website, your emails or any other system.

Your account

• Give accurate details, and keep them up to date.
• You sign in with a link sent to your email. Keep that email account secure, and do not pass sign-in links on.
• Only give access to people who work for or with your organisation, up to the number your plan allows. You are responsible for what they do in Copytone.
• Tell us straight away if you think someone has got into your account.

Subscription and payment

You buy Copytone online, through Stripe. You choose monthly or yearly billing, and a one-off setup fee may also apply. The price, any setup fee and the billing period are shown before you pay.

Stripe takes payment when you buy, and again each time the subscription renews. Your subscription renews automatically until you cancel. We do not take payment by invoice.

[Owen to confirm with a lawyer: whether prices include VAT or other taxes, and who accounts for them]

If we change the price of your plan, we tell you before the new price applies. It starts at a renewal, never part way through a period you have paid for, so you can cancel before it does.

Cancelling

You can cancel at any time from your billing page, which Stripe runs. Your subscription stays active until the end of the period you have paid for, then stops. It does not renew.

When the subscription ends, we delete your organisation's data as our data processing agreement sets out. You can ask us for a copy before then.

Refunds

[Owen to confirm: whether there is a refund, a money-back guarantee or a free trial, on what terms, and whether the setup fee can be refunded]

What you upload

You keep ownership of everything you upload. You give us permission to store it, process it and show it to your team, only to run Copytone for you. We do not use it to train AI models, and we do not sell it.

Before anything uploads, the person uploading ticks this line: “We have the right to share these files with Copytone for analysis.” We keep a record of who ticked it and when.

You promise that:

• you own everything you upload, or have the right to share it with us for this use
• you gathered your customers' words lawfully, through each platform's own export or another route its terms allow
• you have a lawful basis under UK data protection law for us to process any personal data in your uploads, including a condition for any health data, and you have told people what the law says you must tell them
• nothing you upload breaks the law, a duty of confidence or anyone's rights

If any of this stops being true, stop uploading and tell us. We may remove anything that breaks these promises.

[Owen to confirm with a lawyer: whether you must cover our costs if someone makes a claim against us about something you uploaded]

How Copytone may be used

Use Copytone to check and improve your organisation's own copy.

• Do not ask Copytone to read a website that your organisation does not run, unless you have permission to have it checked.
• Do not upload anything taken from behind a login, a paywall or a bot check, or scraped from a site whose terms do not allow it.
• Do not upload content you have no right to share, such as another company's confidential material.
• Do not upload messages sent to individual people with their personal details still in them. Upload the template, or take the details out first.
• Do not try to reach another customer's data, get around our security, or overload Copytone.
• Do not share access with anyone outside your team, or resell Copytone.
• Do not use Copytone to break the law or anyone's rights.

We may suspend access if these rules are broken. Where we can, we tell you first and give you the chance to put it right.

Suggestions are suggestions

Copytone writes suggestions and starting points. It does not write your final copy. A person on your team decides whether to use each one, and applies it.

Scores come from a fixed formula, and starting points are written by an AI model. Either can be wrong, out of date or unsuitable for your readers. Check every line before you use it, including any facts, claims and prices in it.

You are responsible for the copy you use, and for checking it before you do.

No promise of compliance or approval

Copytone does not approve copy. It does not check that copy meets the law, an advertising code such as the CAP Code, or the rules of any regulator.

A score measures how a line reads. It does not say whether the line is allowed. Copytone checks your copy for the banned claims you give it, line by line. It does not look for claims that are not on your list.

You remain responsible for making sure your copy is lawful, and for any review or approval it needs. Do not describe Copytone, or copy checked with it, as approved or compliant.

Our part

We provide Copytone with reasonable care and skill, and we handle your data as our data processing agreement sets out.

We work to keep Copytone running, but we cannot promise it will always be available or free of errors. Some websites block automated visits, so Copytone may not be able to read every page.

Liability

Nothing in these terms limits any liability that the law does not allow to be limited.

Apart from that, and as far as the law allows, we are not liable for indirect or consequential loss, or for loss of profit, revenue, business or goodwill. We are not liable for any complaint, fine or regulatory action about copy you chose to use.

Our total liability to you is limited to [Owen to confirm with a lawyer: the cap on our total liability, and whether these exclusions hold under the governing law].

Suspending or ending access

We may suspend or end your subscription if you seriously break these terms, or if a payment fails and is not put right. Where we can, we tell you first and give you time to fix it.

Changes to these terms

We may update these terms. If a change matters, we email account owners before it takes effect. If you do not agree, you can cancel before it applies. Using Copytone after that date means you accept the new terms.

Law and disputes

These terms, and any dispute about them, are governed by [Owen to confirm with a lawyer: which country's law governs these terms, and which courts decide disputes].

Contact

Questions about these terms: email hello@copytone.co.